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Crowdtap Takes SXSW to The Future
Once again, we took to SXSW for the third straight year determined to keep our streak of delivering the top party at SXSW. Based on the buzz from those we spoke to and all the Twitter, Instagram and...
View ArticleScaling Advocacy: 3 QSR Brands Embracing Consumer-Powered Marketing
Quick-service restaurants (QSR) are one-stop-shops for customers to get in and out with full bellies, but that doesn’t mean their social media efforts have to be as fleeting. QSRs are some of the most...
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How Southwest, Budlight, Coca-Cola “Keep It Real” with Consumers On Social
How do you “keep it real” with consumers? That’s the question today’s brands grapple with as social consumers demand increased transparency and round-the-clock interaction. Whether it’s spilling...
View ArticleMarketing in the Crowdfunding Age
In the last weeks, Kickstarter contributors have funded the development of a 3D-printing pen, the “world’s thinnest watch,” and two major Hollywood films. While crowdfunding sites like Kickstarter,...
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5 Things Marketers can Learn from Etsy
Since launching in 2005, this “handmade ecommerce website” has created a storm of new styles, great marketing and innovative ways to buy and sell products. Etsy currently has millions of registered...
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65% of Shoppers Use Social Media to Find Perfect Gift
It goes without saying that social media has infiltrated most aspects of our everyday lives, from the way we keep in touch with friends, to the way we shop. Here at Crowdtap, we wanted to understand...
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Peer Influence & Social Media Get Butts in Seats
Based on our findings on how peer influence & social media affect holiday shopping, we decided to investigate how peer recommendations and social media affect another everyday experience – watching...
View ArticleCrowdtap Featured on the Today Show!
Crowdtap was featured on the Today Show with Kathie Lee, Hoda, and Emmy-winning contributor Jill Martin this morning! The segment focused on how today’s consumers can engage with brands and trial...
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